International Marketing Strategy

Paul Fifield,Keith Lewis,Steve Carter

International Marketing Strategy
Format
Paperback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Published
21 June 2001
Pages
240
ISBN
9780750653121

International Marketing Strategy

Paul Fifield,Keith Lewis,Steve Carter

This text is a coursebook tailored specifically for students undertaking the International Marketing Strategy module of the CIM Certificate. Completely revised and updated to fit in with the syllabus, the book is officially endorsed by the CIM and approved by the CIM Chief Examiner. The text contains: a firmly international perspective; material to cover e-marketing issues; up-to-date examples and case-studies to illustrate the theory; text references and website references; and preparatory aids for the final exam, including the most recent exam papers, examiners’ marking schemes and specimen answers.

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