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Home / Marketing Fundamentals
Marketing Fundamentals
Paperback

Marketing Fundamentals

Geoff Lancaster
$176.99
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This text is a coursebook tailored specifically for students undertaking the Marketing Fundamentals module of the CIM Certificate. Co-written by the CIM Senior Examiner for the Marketing Fundamentals module, the book is completely revised and updated to fit in with the syllabus, and is officially endorsed by the CIM and approved by the CIM Chief Examiner. The new edition of this text contains: a firmly international perspective; new material to cover e-marketing issues; new and up-to-date examples and case-studies to illustrate the theory; additional text references and website references; and preparatory aids for the final exam, including the most recent exam papers, examiners’ marking schemes and specimen answers.

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MORE INFO
Format
Paperback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Date
1 July 2001
Pages
336
ISBN
9780750653053

This text is a coursebook tailored specifically for students undertaking the Marketing Fundamentals module of the CIM Certificate. Co-written by the CIM Senior Examiner for the Marketing Fundamentals module, the book is completely revised and updated to fit in with the syllabus, and is officially endorsed by the CIM and approved by the CIM Chief Examiner. The new edition of this text contains: a firmly international perspective; new material to cover e-marketing issues; new and up-to-date examples and case-studies to illustrate the theory; additional text references and website references; and preparatory aids for the final exam, including the most recent exam papers, examiners’ marking schemes and specimen answers.

Read More
Format
Paperback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Date
1 July 2001
Pages
336
ISBN
9780750653053

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