Customer Communications in Marketing

The comprehensive content and user-friendly text layout of this book are designed to facilitate learning. It contains questions, activities, definitions and study tips to support the theory, while the structured study units link the information directly to the CIM syllabus. The 2001/2002 edition of this text contains: an international perspective; new material to cover negotiations and e-marketing issues; a completely revised Continuous Assessment unit; new and up-to-date examples and case studies to illustrate the theory; additional text references and Website references; and preparatory aids for the final exam, including the most recent exam papers, examiners’ marking schemes and specimen answers.