Become a Readings Member to make your shopping experience even easier. Sign in or sign up for free!

Become a Readings Member. Sign in or sign up for free!

Hello Readings Member! Go to the member centre to view your orders, change your details, or view your lists, or sign out.

Hello Readings Member! Go to the member centre or sign out.

Cart ⚙️
Home / Marketing Fundamentals
 
Paperback

Marketing Fundamentals

Geoff Lancaster,Frank Withey
$140.99
Add to wishlist
Sign in or become a Readings Member to add this title to your wishlist.

The latest, fully updated edition of this popular workbook, containing the most recent exam questions and specimen answers from the senior examiner. Marketing Fundamentals has been specifically written for students studying for the Marketing Fundamentals module for the CIM Certificate course. It is endorsed and recommended by Trevor Watkins, the CIM Chief Examiner. Written to help you pass first time, the text layout is lively and interactive. Each Unit has the same structure make learning easier and more consistent. Units contain: * Unit objectives to make planning your time easier * Unit tasks to help you test what you have learnt * Practical examples and case studies to relate theory to practice * Helpful questions to test your knowledge * Where to find out more in case you’re stuck * Succinct Chapter summary * Revisions tips to help you get through the exam
Quotes from users of the first editions include: ‘Excellent layout - an interesting book to study’, ‘Clear, concise information - easy to read and understand’

Essential Reading in the CIM Recommended Reading list

Read More
In Shop
Out of stock
Shipping & Delivery

$9.00 standard shipping within Australia
FREE standard shipping within Australia for orders over $100.00
Express & International shipping calculated at checkout

MORE INFO
Format
Paperback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Date
3 June 1998
Pages
224
ISBN
9780750640343

The latest, fully updated edition of this popular workbook, containing the most recent exam questions and specimen answers from the senior examiner. Marketing Fundamentals has been specifically written for students studying for the Marketing Fundamentals module for the CIM Certificate course. It is endorsed and recommended by Trevor Watkins, the CIM Chief Examiner. Written to help you pass first time, the text layout is lively and interactive. Each Unit has the same structure make learning easier and more consistent. Units contain: * Unit objectives to make planning your time easier * Unit tasks to help you test what you have learnt * Practical examples and case studies to relate theory to practice * Helpful questions to test your knowledge * Where to find out more in case you’re stuck * Succinct Chapter summary * Revisions tips to help you get through the exam
Quotes from users of the first editions include: ‘Excellent layout - an interesting book to study’, ‘Clear, concise information - easy to read and understand’

Essential Reading in the CIM Recommended Reading list

Read More
Format
Paperback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Date
3 June 1998
Pages
224
ISBN
9780750640343

Looking for something in particular?

Search our extensive online catalogue.