Marketing
Geoff Lancaster,Paul Reynolds
Marketing
Geoff Lancaster,Paul Reynolds
This text contains everything you need to know about how marketing impacts on business decisions. It is based upon the Management Charter Initiative’s Occupational Standards for Management NVQs and SVQs at Levels 4 & 5. It is particularly suitable for managers on certificate and diploma programmes, including those accredited by BTEC, students on CMS/DMS courses and CIM students.
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