European Business: Text and Cases

European Business provides lively and comprehensive coverage of the subject for undergraduate and BTEC Higher students combining text and cases in one book. The authors focus on the European business environment, and examine how this affects different industries. The book looks first at the effects of the single European market and the new trading superpower, the changing competitive environment for business and the role of EC institutions. The second section features case studies on aircraft manufacture, the plastics industry, capacity management in the steel industry, the myth of the level playing field, the car market, coal mining, the EC policy on the environment and sustainable development, and cross-frontier management of the tourism industry.