Business French

This volume combines language learning and background to doing business in France, and is suitable for European business courses. The book assumes a basic standard of French, and consists of short independent units which can be worked through on a self-study basis or within a larger class group. Each unit looks at various aspects of French business, such as trade fairs and exhibitions, sales negotiation, consumer attitudes, business lunches and travel, and introduces dialogues and comprehension exercises, along with much information on business practices, institutions and communications. It is also suitable for sales and marketing executives and students studying business languages at all levels.