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Sex, race and gender are often controversially represented in music videos. This text investigates the circular influences of cultural identities on the music video format, and the reproduction of these identities on screen. The authors place the video within the wider context of popular cultures. They explore the formal aspects of the music video in order to highlight industry-wide conventions and helps them to develop a critical vocabulary for studying music videos.
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Sex, race and gender are often controversially represented in music videos. This text investigates the circular influences of cultural identities on the music video format, and the reproduction of these identities on screen. The authors place the video within the wider context of popular cultures. They explore the formal aspects of the music video in order to highlight industry-wide conventions and helps them to develop a critical vocabulary for studying music videos.