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The Soap Opera Paradigm: Television Programming and Corporate Priorities
Hardback

The Soap Opera Paradigm: Television Programming and Corporate Priorities

$585.99
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The Soap Opera Paradigm is an engaging look at the pervasive use of daytime soap opera storytelling techniques in most television program genres, from prime time soap operas and reality shows to the nightly news, coverage of political campaigns, and sports programming. Drawing from a wealth of research, James Wittebols shows how programming techniques have changed over time and what roles media concentration and commercial influences have played in these changes.

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MORE INFO
Format
Hardback
Publisher
Rowman & Littlefield
Country
United States
Date
1 November 2004
Pages
240
ISBN
9780742520011

The Soap Opera Paradigm is an engaging look at the pervasive use of daytime soap opera storytelling techniques in most television program genres, from prime time soap operas and reality shows to the nightly news, coverage of political campaigns, and sports programming. Drawing from a wealth of research, James Wittebols shows how programming techniques have changed over time and what roles media concentration and commercial influences have played in these changes.

Read More
Format
Hardback
Publisher
Rowman & Littlefield
Country
United States
Date
1 November 2004
Pages
240
ISBN
9780742520011