This book presents, for the first time in English, selections from Ferdinand TsnniesO classic Kritik der sffentlichen Meinung (Critique of Public Opinion). Communication scholars Hanno Hardt and Slavko Splichal give a brief history of public opinion and provide the translation and original analyses of TsnniesO work, situating it theoretically and historically. Featuring an introduction by Gary T. Marx, this book highlights TsnniesO valuable contributions to past and current theories of society, communication, and public opinion.