Targeting Senior Voters: Campaign Outreach to Elders and Others with Special Needs

Susan A. MacManus

Targeting Senior Voters: Campaign Outreach to Elders and Others with Special Needs
Format
Paperback
Publisher
Rowman & Littlefield
Country
United States
Published
9 October 2000
Pages
256
ISBN
9780742501126

Targeting Senior Voters: Campaign Outreach to Elders and Others with Special Needs

Susan A. MacManus

Seniors are America’s most dependable voters; they vote in all elections and contests on the ballot. But definitions of seniors are changing and so, too, must the campaign outreach techniques and strategies used by candidates, consultants, political parties, and advocacy groups, especially to reach seniors with limited sight, hearing, and mobility.

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