Unlike most Los Angeles County beach communities, the City of Hermosa Beach owns its own beach. But perhaps more than most coastal Southern California destination cities, Hermosa Beach represents shared experience, detailed on thousands of postcards over the decades. This greater square mile of sand, surf, and sun has conjured cherished memories for fishermen, surfers, and volleyball players as well as jazz fans, diners and tavern celebrants, and simply lovers of the beach who found lifelong or short-term happiness in Hermosa. These postcards recall many bygone landmarks and changing lifestyles and celebrate the Hermosa Beach century (1907-2007).