There are more than 3,000,000 cases of childhood obesity. This extremely important volume explores how the fast food industry tries to alter perceptions in the marketing of junk food. Readers will examine the potentially addictive nature of junk food, and the health impact of certain foods, such as soft drinks. This book looks at ways to reduce junk food consumption and increase healthier options, including the role of parents in food choices and the idea of taxing junk foods. Essay sources include The Economist, Adam Bornstein, and Geneen Roth.