What started off as a text message amongst a group of guys… grew into an internationally shared platform of motivation and success for all. The stories found within this book are tales of tragedy and triumph and insight and ingenuity. We reflect on current events and look to the past for keys to the future. Topics discussed include: The Super Bowl, Rudolph the Red-Nosed Reindeer and Pinocchio. To fully understand the relevance of all of these characters to the powerful movement contained therein… You just have to read this one. Take. Over.