Creating New Ventures: How To Shape Concepts Into Achievement

This timely book offers you insights about creating new ventures. We have designed the book to be a gift. That is what its one hundred and fifty-six co-creators had in mind when each wrote a letter to you as a founder. The design and the express intent are what give this book its power. The words of these special people will make a difference in your life. They are principled individuals with leadership skills. These people care about your future and know what you must go through to move ahead. They offer you understanding, respect, inspiration and guidance. California State University Fullerton’s vibrant community of entrepreneurs connects all the co-creators in some way. They are founders, executives, advisors and mentors who know what really counts when it comes to launching new ventures. They identify and explain factors, values and qualities that will be most important to your effectiveness as a founder. None of their one-page letters is a scholarly thesis or a sermon. All articulate what works for the writer and provides practical examples. The one hundred and fifty-six co-creators of this book are your connections. Their letters radiate positive energy and give you advice that will help you succeed. We urge you to tap into this energy and use the advice to improve your own new venture.