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During the past eight decades French vineyards, wineries, and wine marketing efforts have undergone such profound changes–from technological, scientific, economic, and commercial standpoints–that the transformation is revolutionary for an industry dating back thousands of years. Here Leo Loubre examines how the modernization of Western society ha
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During the past eight decades French vineyards, wineries, and wine marketing efforts have undergone such profound changes–from technological, scientific, economic, and commercial standpoints–that the transformation is revolutionary for an industry dating back thousands of years. Here Leo Loubre examines how the modernization of Western society ha