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How Behavior Spreads: The Science of Complex Contagions
Paperback

How Behavior Spreads: The Science of Complex Contagions

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A new, counterintuitive theory for how social networks influence the spread of behavior

New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases improve the spread of beneficial behaviors and innovat

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MORE INFO
Format
Paperback
Publisher
Princeton University Press
Country
United States
Date
2 June 2020
Pages
312
ISBN
9780691202426

A new, counterintuitive theory for how social networks influence the spread of behavior

New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases improve the spread of beneficial behaviors and innovat

Read More
Format
Paperback
Publisher
Princeton University Press
Country
United States
Date
2 June 2020
Pages
312
ISBN
9780691202426