Principles of Economics is designed with one overriding aim: to make this exciting and highly relevant subject clear, accessible and easy to understand. The text puts economics in the context of the real world, bringing the subject alive and giving students an insight into the economy in which we live and the economic forces that shape our lives.

The distinguishing features of this resource are its clarity and conciseness, which make Principles of Economics ideally suited to introductory courses in economics largely inhabited by business studies students and other non-economics majors.

Features

A direct and straightforward written style with short paragraphs to aid rapid comprehension. The aim all the time is to provide maximum clarity.
Clear chapter-opening pages, which set the scene for the chapter and provide a ‘chapter map’, giving page references of all the sections within the chapter.
Pause for Thought boxes, allow students to break the material in manageable sections and summarise what they’ve learned, before moving on.
Summaries at the end of each chapter. These provide a useful means of revising and checking your understanding.
Definitions of all technical terms placed in the margin close to the position in the text where the term is used. The term itself is highlighted in the text.
A comprehensive glossary, including reference to all defined terms. This enables you to look up a definition as required and to see it used in context.
Plentiful use of up-to-date examples to illustrate the arguments. This helps to bring the subject alive and puts it in context.
A careful use of colour to guide you through the text and make the structure easy to follow.
Review questions at the end of each chapter. There are 12 questions suitable for discussion (or short written answers) and 10 multiple-choice questions.
High-Interest boxes (typically two or three per chapter) providing case studies, news items, applications or elaborations of the text. The boxes are of two types: Case Studies and Applications, and Exploring Economics.

New to this edition Principles of Economics 4th edition has a fresh, new look and completely updated statistical data.

Streamlined Table of Contents. Material is now covered in 15 chapters, with the amalgamation of Chapters 3 and 4. Extra chapter questions in every chapter. Coverage of Behavioural Economics in Chapters 2 and 6. Extra coverage of Game Theory in Chapter 6. Carbon Tax and of an Emissions Trading Scheme coverage of the in Chapter 7. Boxed case studies in many chapters demonstrate the many applications of Economics, in local and global.

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