30 years of sales and lead generation experience and knowledge condensed into an easy-to-read book for the new, up-and-coming and established salesperson or business owner.How it all started...I remember sitting in my car on the first day of selling Pay-TV, nervous as hell, heavy metal music blaring from my new Honda Civic, I was reluctant to open the door, it felt easier just to start the engine and drive away, yet that didn't happen, I needed this new job. Taking a deep breath, I picked up my assigned 'sales walk' of homes I was to door knock and with every bit of nervous energy I could muster, I walked briskly down the first drive to that imposing front door, with no idea how the resident behind it would respond.

Hmm, no one home...on to the next door. F.E.A.R - False Expectations Appearing Real.

That first door had broken the ice, I marched on to each subsequent household and after a dozen homes had talked to a few of their residents, no one slammed the door in my face, no one abused me with expletives, most, at least on this day, were polite and listened to my spiel.

With growing confidence, I continued with a determined mindset to make a sale, and I did. It was the last door of the day and after three hours sitting at a down-to-earth couple's dining room table secured my first pay-tv contract.

I felt a surge of accomplishment that I took back to the office to share with my team members, my three-year career in door-to-door sales had begun and where it would ultimately take me was to be a long and rewarding journey.Now three decades later and with much water under the bridge I've had time to reflect on what it is to be a success in sales and how my knowledge can go a long way to help new and current salespeople reach their best performance and earn a living that they may never thought possible.Why professional sales and negotiation skills are so important?

If you are already in a sales career, just starting, managing a team, or in business for yourself, then increasing your ability to sell and negotiate will be your path to future and often spectacular success.

Selling and negotiating skills are and have always been part of human communication and have been constantly refined over thousands of years, and best of all almost anyone can benefit from learning sales skills. The additional benefit of having these skills is that they are not only for sales professionals but can be used within our personal lives as well.In Sell.More. Now! I cover all aspects of the selling process so necessary for the professional salesperson to be a long-term success in their sales career as well as for business owners looking to gain an edge in their sales teams' performance.

Your investment in this book may be small but the application of its contents can be life-changing for those wishing to embrace a career in sales or running a business.Onwards and Upwards,

Regards, James