Sales Coaching Excellence starts with the basics of coaching, from how to initiate it and the steps to take during coaching sessions, to how to overcome the most common challenges and know when to stop coaching and start managing. After putting you on the right track towards coaching excellence, it goes even deeper into the coaching process and helps you shape yourself into the best coach you can be by focusing on your growth process alongside that of your sales people. Both beginners and seasoned sales coaches will benefit from this workbook. It is straight-forward and designed to make your coaching process effortless by giving you proven-to-work advice and plenty of practical tools, resources, and tips for every coaching situation.