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Australian farmers continue to be tested by many tough challenges - climate change, animal welfare, increased costs, global population expansion and declining space to farm. For those looking to get started it’s more vital than ever to increase their business knowledge to ensure they can succeed in agriculture. In the new book Thrive: How to succeed as a young aspiring farmer business coach Chris Morrison has written a practical guide for new and established farmers on how to successfully start, maintain and grow their agriculture business. Drawing upon decades of experience in farming, education and working with business clients, Chris explains that there is a bright future ahead for those farmers who are willing to learn and embrace change with creative problem solving. He shows readers how to:
* Change your mindset to embrace change rather than try to fight it
* Develop greater self-awareness and better manage your emotions (such as fear and being vulnerable)
* Challenge old ways of doing things to achieve better results
* Stay motivated and committed during trying times
* Find clarity to make stronger decisions when needed
* Close the gap between knowing and actually doing things
* Take control of your life to achieve planned outcomes with greater intent A practical book filled with examples and exercises, Thrive provides readers with the framework needed to turn your passion for farming into a thriving business.
