This is not just another book about sales.

The vast majority of sales training books focus on how to close a sale.

This book does the exact opposite. It focuses on opening a sale.

Unless you open a sale well, you won’t even get the chance to close it.

Whether you’re just starting out in sales or an experienced campaigner, this book will show you how to be a great opener to supercharge your sales performance.

Author Ross Lightfoot has spent 36 years learning, deploying and coaching the science and art of sales. He is passionate about the pursuit of sales excellence and sharing his insights to help transform salespeople into true sales professionals.