You have occasionally stood in front of an audience, mouth dry, palms sweaty, brain only operating on about 25% capacity, and struggled through a speech. Afterward, you weren’t even concerned about effectiveness as much as relief that the ordeal is over. After a handful of similar ordeals, you are left with one conclusion, I’m just not a public speaker. The result is that you shied away from many other opportunities to promote yourself or your company, and you know you have suffered from that fear either personally, professionally, or both. So you have chosen to sit on the sidelines and watch others do what you only wish you could, if you had the talent. Maybe you do and you just don’t realize it. Were you ever trained? Did anyone ever talk to you about how or what to do? Or how to present yourself in front of a crowd? Has anyone covered the basics of not just how to deliver a speech, but how to get the audience on your side before you take control of the floor? What are the audience’s expectations? If you don’t know that, then you are left to guess at meeting them. To get that education puts a great deal of power on your side and increases your confidence. That’s what this book does, gives you an insider’s view from someone with more than 20 years in the communications industry on what audience expects, and how you can meet or in many ways exceed their expectations. Whether you are a novice, semi-experienced or even a professional, this book has tips, guidelines, and even material that will help you improve as a speaker.