Three Steps to Yes: The Gentle Art of Getting Your Way

Three Steps to Yes shows you how to sell your ideas or yourself … a clear guide
for instilling trust and respect. -BookPage

Everybody has to sell something sometimes.
Whether you’re a manager or an employee, getting your message across requires selling
yourself and your ideas in a way that guarantees a positive response, even from the
most stubborn listener. Three Steps to Yes teaches you how to get your way without
becoming a high-pressure salesman, without compromising your principles, and without
hurting your personal relationships. Gene Bedell demonstrates the difference between
having just good ideas and having your good ideas put into action. His three-step
plan shows you how to:

* Fulfill your personal needs as well as others’
* Be credible
and trustworthy
* Communicate persuasively

Three Steps to Yes isn’t a book of selling
tricks. It’s a model for persuading your coworkers or your customers to do what you
need them to do. Gene Bedell gives you a simple, ethical, and effective approach
to getting your way and achieving your potential. You’ll learn to win people’s hearts
as well as their minds.

Full of helpful hints, invaluable tactics, and illuminating anecdotes, Three Steps to Yes is required reading for everyone from managers to mothers, bankers to business execs, and, yes, even salespeople.