Start

This book is for those who never thought of starting a business, to those running an enterprise, for the die-hard entrepreneurs born to create and lead, and for stable, less intense business owners. How about dreamers stuck in a rut of day jobs? They dream about getting paid for pursuing their passion. Yes. This book is for them too. We identify ourselves with the job we do. Even if it sucks, a job gives purpose and structure to everyday lives. It pays our bills and makes us feel responsible. We also like to believe that the institution of work is relatively efficient in creating job opportunities and incomes. These beliefs are silly and belong to the old framework. There are not enough jobs to go around. Since the year 2000, the net gain in jobs is zero. The jobs lost in the last two decades are not coming back. Jobs that do come back will be robotic, part-time, or minimum wage. Discard the obsolete context. An epoch of economic change with radical outcomes is underway. It is an opportunity for us to adopt a new framework-other than a job. What is that new framework? A self-owned enterprise is the "framework" that will define us.