Starting a company is like entering a marathon after staking competitors to the first 20-miles. While speed favors the startup, it only matters if the race can be extended long enough to win.The mentality of the bootstrapper, whether you’ve taken capital or not, is needed to buy another day. It’s that mindset that weighs options and sets priorities through the one filter that matters.Time.TimeStrapping gives you battle-tested advice on how to factor time into every decision you make by reframing the hundreds of issues common to all startups.From understanding our own motivations to the critical strategic decisions to engaging employees, this book will challenge your thinking, help you evade wasted months, and increase the odds of creating the outcome you envision.Take five-minutes to read the section on the challenge you’re addressing today. That five minutes could buy your company the weeks needed to unlock the next year.