Businesspeople Don’t Like to Read, We Scan: A Quick, Strategic Guide for Effective Business Writing

Business writing is different than almost every other type of writing for one main reason: Business writing is about results, ultimately. This book will give you the keys, without unnecessary theory, on the following:

THE BETTER WAY TO WRITING BUSINESS EMAILS GETTING TO YOUR POINT FASTER
PERSUASIVE WRITING VS. FYI WRITING
BUSINESS PROPOSALS
THE RIGHT WAY TO DO EXECUTIVE SUMMARIES
THE ONE-PAGER
DECKS VS. REPORTS
GRAPHS, TABLES, CHARTS - AND OTHER POWERFUL VISUALS
AND MORE…

Where other types of writing may take you on a journey of some kind…some wonderful, mystical journey, business writing doesn’t have much appetite for the journey. We believe in the destination. Business professionals and executives are too busy to bother with details (at least at first). They need the bottom-line deliverables presented UPFRONT. This is Book 2 of my Speaking and Writing series, and a complement to: It’s Called Presenting, Not Talking Out Loud. A Quick, Strategic Guide for Effective Presentations.