The curious paradox about the power of kindness, particularly in business is that it doesn't seem to feel powerful at all. In fact, it almost feels too simple to be important. But never forget, simplicity is genius.

As you dive into this empowering little book, you'll soon discover that this simple secret, KINDNESS, can transform your brand, your customer loyalty, your success in attracting and retaining fantastic people, and your organization, moving your team from good to great!