Evans adeptly illustrates with the metaphoric marathon race, that personal brands are not determined overnight but rather are dependent on focus, preparation, and accurate self-assessment. - Linda L. Neider, Ph.D., Professor of Management, University of Miami, and Co-Author, the Authentic Leadership Inventory In Run Your Own Race, Syd Evans presents a straight-forward, simple and workable guide to standing out in your field, no matter how cluttered it might be. A must-read if you are looking to advance your career and be recognized as a voice to be heard. - Omar A. HikalCEO, The Brand CompanyCairo, EgyptYour unique personal brand is your insatiable Why. Think about why you do what you do. What motivates you? What tasks make you feel fulfilled? Are you striving to become better? Run Your Own Race: 12 Steps to Building Your Powerful Personal Brand equips readers with the intentional behaviors needed to maintain a strong personal brand in a crowded marketplace. Regardless of where you are in your career, personal branding is a vital skillset to continuously hone. Run Your Own Race utilizes well-known tools including S.M.A.R.T. goals (SMART Brand Zones), the DiSC Assessment Tool and others to gradually move you closer to your passion and purpose. Finally, Syd challenges you to focus to the finish line on your powerful solo RACE: R= Reflect, A= Actualize, C= Commit, E= Evolve. Success and fulfillment will come when you present your true authentic self to the world at all times.