Our Demons on The Machine: Language, Netsocieties and Illiteracy on the Web

Ideologies are belief systems, which in the case of the proliferation of fluxes on the internet, are socially shared by the immense collection of participating social actors. That is determined by groups and communities that spontaneously emerge and grow, like cultural, professional, religious, social, or self-interest. Hence the ideologies deployed on the Internet are fundamental social beliefs of a relatively general and abstract nature. One of its co nitive functions is to provide ideological coherence to a group’s beliefs and thus facilitate its acquisition and use in everyday situations. Among other things, ideologies also specify what cultural values, like freedom, equality, or maybe justice is essential to the group. Based on the concepts presented, ideologies, thus defined, develop cognitive and social functions such as the language of the internet and smartphones. Those are the basis of the discourses and other social practices of the members of social groups. That allows them to organize and coordinate their actions and interactions with a view to the goals and interests of the group as a whole. They are functioning as part of the socio-cognitive interface between the social structures of groups and their discourses and social practices.