It has never been easier to be ignored. Glazed over with the unconscious, habitual swipe of a finger. No matter the industry, we are swimming in a sea of commoditized competitors rapidly expanding every day as technology, pandemics and other external forces remove all barriers to a vast virtual world. How we are marketing is not only wasting our time and money, but it is making us more irrelevant with each passing minute. In today's tactic-overload marketing landscape, we have blinders up to the only problem we have to solve: nobody is listening. And the reason nobody is listening is because we're all saying the same thing, which means we're all saying nothing.

BIG FISH is a refreshingly entertaining business book that serves up the perfect blend of transformational strategy, inspiration and humor while fundamentally changing the way we think about business growth and marketing. It will help you stop using antiquated methods of trying to get customers to buy what you sell, and start attracting raving fans with your individual persona, unique perspective and original ideas. By the end of this book, every CEO, entrepreneur, and business leader will ask themselves the only question necessary for success circa now: What do I stand for?