This book contains valuable lessons from a highly successful sales leader. Process is the spindle around which selling skills and technology operate to weave the magic carpet that leads to sales success. A must read book for sales professionals. —-Gerhard Gschwandtner CEO SellingPower—–I have set up sales teams for both start ups (TrueAdvantage, Companybook) and established organizations (Reed Business Interactive, OneSource/Avention, NetBrain Technologies). At each stop along the way I have learned that without a solid game plan to establish a sales process for new reps entering your organization, your ability for a fast start and continued success will be limited.After years of writing thought leadership pieces on LinkedIn and other platforms, ‘Ketchup for your Sales Process’, is a compilation of how I have found success through the years, and a chance for me to share that success with others.Visit us at www.rogerciliberto.com to learn more.