Post Corona: From Crisis to Opportunity
Scott Galloway
Post Corona: From Crisis to Opportunity
Scott Galloway
The New York Times bestselling author of The Four delivers a timely, urgent analysis of the winners and losers in business in a post-pandemic world.
The Covid-19 outbreak has turned bedrooms into offices, pitted young
against old and widened the gaps between rich and poor, red and blue, mask-wearers and mask-haters. Some businesses, like Amazon and
video conference software maker Zoom, have been crushed
under an avalanche of consumer demand. Others, like the restaurant,
travel and live entertainment industries, have scrambled to not
become instantly obsolete. But the pandemic has not been a change agent
so much as an accelerant of trends that were already well underway. In Post Corona,
Galloway outlines the contours of both crisis and opportunity that lie
ahead. While the powerful tech monopolies will thrive in the disruption other businesses, like higher education, will struggle to maintain a value proposition that no longer makes sense when we can’t stand shoulder to shoulder. Combining his signature humour and brash style with razor-sharp business insights, Galloway offers both warning and hope in equal measure.
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