The Entrepreneurial Shift: Americanization in European High-Technology Management Education

This is a provocative study of how American-led entrepreneurship transformed business education in Europe. Starting with Silicon Valley’s high technology businesses, and examining business schools in France, Germany and the Czech Republic, the book shows how management education shifted in response to an increasingly entrepreneurial business context. Traditionally, training focused on learning about existing models and how to use them to best advantage; there was little room to embrace continuous change. New technologies have been liberating, enhancing variety and change in European business schools. The educational emphasis has turned now to thinking ‘outside the box’ - embracing technological solutions, and creating organisations in which constant transformation is an everyday phenomenon. This study is an important contribution which will be of interest to academics, students and practitioners who are concerned with how and why business is and should be taught today.