In The Nature of Consciousness, Mark Rowlands develops an innovative and radical account of the nature of phenomenal consciousness, one that has significant consequences for attempts to find a place for it in the natural order. The most significant feature of consciousness is its dual nature: consciousness can be both the directing of awareness and that upon which awareness is directed. Rowlands offers a clear and philosophically insightful discussion of the main positions in this fast-moving debate, and argues that the phenomenal aspects of conscious experience are aspects that exist only in the directing of experience towards non-phenomenal objects, a theory that undermines reductive attempts to explain consciousness in terms of what is not conscious. His book will be of interest to a wide range of readers in the philosophy of mind and language, psychology, and cognitive science.