Risk Communication: A Mental Models Approach
M. Granger Morgan (Carnegie Mellon University, Pennsylvania),Baruch Fischhoff (Carnegie Mellon University, Pennsylvania),Ann Bostrom (Georgia Institute of Technology),Cynthia J. Atman (University of Washington)
Risk Communication: A Mental Models Approach
M. Granger Morgan (Carnegie Mellon University, Pennsylvania),Baruch Fischhoff (Carnegie Mellon University, Pennsylvania),Ann Bostrom (Georgia Institute of Technology),Cynthia J. Atman (University of Washington)
This book explains how to develop more effective risk communications using the Carnegie Mellon mental-model approach. Such communications are designed to contain, in readily usable form, the information that people need to make informed decisions about risks to health, safety, and the environment. The approach draws together methods from the natural and social sciences, providing a framework for interdisciplinary collaboration. It is demostrated with varied examples including electromagnetic fields, climate change, radon, and sexually transmitted diseases.
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