Affect and Social Behavior

Affect and Social Behavior provides for the first time a comprehensive and integrative examination of current research and theory into the role that emotion plays in influencing social behavior. The contributors investigate a number of important domains such as aggression, altruism, romantic attraction, and consumer behavior and the role that affect plays in instigating and regulating these behaviors. The chapters were written by some of the most prominent researchers in the field and they provide an up-to-date review of research and theory in this important area of study.