Competitive Intelligence and Analysis: Beating the Competition

This text gives practical advice on obtaining the right information and then using that information intelligently to develop strategies that will outstrip the competition. The subject area of competitive intelligence and its analysis broadens the outlook of the Practical Strategy series by appealing to marketeers as well as practising managers. This book explains how the concepts have evolved, gives practical explanations of how to use methods of analysis, faces up to the issue of obtaining the right information and shows how to use the results to develop competitive strategies.