Managing Outside Pressure and Corporate Early Awareness

This text focuses on the management task of forecasting possible effects of outside pressure issues. Not paying attention to the demands of outside pressure groups can badly damage companies’ public image and financial health. This book advises managers how they can avoid such damage. It explains how companies can set up early awareness systems which should allow managers to deal with the outside pressure. Case studies include Royal Dutch/Shell and Brent Spar, the British Farming Industry and BSE, Greenpeace, the Swiss banks and the Nazi gold issue, Nestle and genetically-engineered soya.