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Island Tourism: Management Principles and Practice
Hardback

Island Tourism: Management Principles and Practice

$412.99
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The special problems and opportunities presented by island tourism are major new areas of interest for both tourism academics and professionals, prompting much discussion and debate. This is the first book to focus on how management and organisational issues affect small islands and their tourism industries, and to examine the factors which affect tourism on small islands. International contributors, including practitioners and researchers examine this important topic and discuss a diversity of inter-related themes, including policy areas; public/private sector planning partnerships; product development; marketing; human resource management; and sustainability. These general issues are complemented with case studies which illustrate the application of island management principles. For undergraduates, graduates and professionals in the tourism field, this book is an essential guide to island tourism management.

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MORE INFO
Format
Hardback
Publisher
John Wiley and Sons Ltd
Country
United States
Date
20 April 1995
Pages
290
ISBN
9780471955566

The special problems and opportunities presented by island tourism are major new areas of interest for both tourism academics and professionals, prompting much discussion and debate. This is the first book to focus on how management and organisational issues affect small islands and their tourism industries, and to examine the factors which affect tourism on small islands. International contributors, including practitioners and researchers examine this important topic and discuss a diversity of inter-related themes, including policy areas; public/private sector planning partnerships; product development; marketing; human resource management; and sustainability. These general issues are complemented with case studies which illustrate the application of island management principles. For undergraduates, graduates and professionals in the tourism field, this book is an essential guide to island tourism management.

Read More
Format
Hardback
Publisher
John Wiley and Sons Ltd
Country
United States
Date
20 April 1995
Pages
290
ISBN
9780471955566