Prime Movers

Firmly grounded in conceptual principles, this volume deals with the value-linking frameworks between customers and suppliers. The authors show value creation to be a dynamic process and explore the different roles that can exist within these frameworks. They explore how forging links between the two strains of management thinking - competence-based strategy and customer value creation - can lead to better products appearing on the market and ultimately improve bottom-line results. Major case studies of value constellations in action include Microsoft, Nike, Benetton and Netscape.