The Blueprint for Franchising a Business

Franchising is, and will continue to be, a growing system of marketing: thousands of additional companies looking for expansion and growth will begin franchising to take advantage of its substantial opportunities. This book serves two groups. The primary audience consists of executive planners in organizations who want to franchise, and the professionals - bankers, financial advisors, business consultants - who will work with them. The secondary audience is made up of people who want to invest in a franchise.