Managing Innovation and Entrepreneurship in Technology Based Firms

Michael J.C. Martin

Managing Innovation and Entrepreneurship in Technology Based Firms
Format
Hardback
Publisher
John Wiley and Sons Ltd
Country
United States
Published
4 October 1994
Pages
416
ISBN
9780471572190

Managing Innovation and Entrepreneurship in Technology Based Firms

Michael J.C. Martin

This volume has grown largely out of the author’s experience of developing and teaching courses in managing technological innovation-entrepreneurship to business, engineering and science students. It provides a dynamic framework within which managers from virtually any professional background can develop efficient, highly productive work systems guaranteed to maximize a high-tech firm’s competitive edge. Throughout, the emphasis is on leveraging a company’s strategic advantage. To that end, the author provides a host of tools of the trade, including technology development programmes, industry and market-specific plans, R&D project planning techniques, socioeconomic forecasting and market analysis techniques. All of the tools and techniques presented are applicable to the development of a broad range of products, from small high-tech consumer goods to large and complex systems such as aircraft and heavy weapons technology.

This item is not currently in-stock. It can be ordered online and is expected to ship in 7-14 days

Our stock data is updated periodically, and availability may change throughout the day for in-demand items. Please call the relevant shop for the most current stock information. Prices are subject to change without notice.

Sign in or become a Readings Member to add this title to a wishlist.