Marketing Tourism Destinations: Strategic Planning Approach

This handbook for regional tourism planning, development and marketing provides a scholarly recipe for planning and marketing tourism destinations in any region or community. It includes chapters on the definition of tourism and the nature of the business, setting up a strategic planning framework, environment and resource analysis, regional goal and strategy formulation, target marketing, regional marketing mix strategy and regional organization and management support systems. Case studies which can be applied anywhere around the world are also featured.