Bank Marketing for the ‘90’s: New Ideas from 55 of the Best Marketers in Banking

A compendium of ideas in bank marketing is presented in this text. American banking consultant Don Wright asked state banking associations to name the bankers in their areas who were notable for the creativity and effectiveness of their marketing strategies. Wright interviewed the bankers nominated, and their ideas and insights form the basis of this book. The result is a collection of practical ideas for building a sales culture, developing new products, improving customer relations and boosting the profitability of any bank.