Thunderbird on Global Business Strategy

The American Graduate School of International Management, The Faculty of Thunderbird

Thunderbird on Global Business Strategy
Format
Hardback
Publisher
John Wiley and Sons Ltd
Country
United States
Published
3 May 2000
Pages
362
ISBN
9780471326069

Thunderbird on Global Business Strategy

The American Graduate School of International Management, The Faculty of Thunderbird

This volume offers a one-stop guide to successfully running a global business, and features over a dozen essays from established leaders in the field as well as new, rising academic stars. Among the wide variety of business topics addressed are global business strategy, human resource issues, information technology and the role of information management, protecting intellectual property, and dynamic competitive strategy.

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