Thunderbird on Global Business Strategy
The American Graduate School of International Management, The Faculty of Thunderbird
Thunderbird on Global Business Strategy
The American Graduate School of International Management, The Faculty of Thunderbird
This volume offers a one-stop guide to successfully running a global business, and features over a dozen essays from established leaders in the field as well as new, rising academic stars. Among the wide variety of business topics addressed are global business strategy, human resource issues, information technology and the role of information management, protecting intellectual property, and dynamic competitive strategy.
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