Managing Innovation 7e

Protect and leverage the products of innovation

Managing Innovation for Profit provides strategic management guidance based on time-tested techniques, proven strategies, and the advice of leading experts. Covering issues such as R&D, competitive intelligence, productivity, planning, measurement, product development and more, this book is packed with specific guidelines and concrete frameworks for all phases of innovation management. Relevant for leadership in academia, government agencies and private enterprise, this book is invaluable for handling the innovation assets that ensure sustainable growth.