Small Store Survival: Success Strategies for Retailers

A Big 6 accounting firm offers independent retailers the know–how to succeed Over 100,000 retail business failed since1990. How can the small store make it against the giants–and avoid becoming one more statistic? The retail experts at Arthur Andersen conducted a study to determine what stores are doing now and what they can do to improve their chances of success. The findings led to this in–depth survival plan for independent retailers. It addresses key store functions: marketing, merchandising, operations, general management, human resources, and finance. * Provides case studies on the problems faced by various types of store formats, including appliance/electronic, pharmacy, and apparel ARTHUR ANDERSEN (Chicago, Illinois) is one of the country’s premier accounting and business consulting firms.