Technology Licensing: Corporate Strategies for Maximizing Value

Technology Licensing: Corporate Strategies for Maximizing Value
Format
Hardback
Publisher
John Wiley & Sons Inc
Country
United States
Published
28 August 1996
Pages
320
ISBN
9780471130819

Technology Licensing: Corporate Strategies for Maximizing Value

This book explains how and where licensing fits into a corporation’s organizational structure and include basics on how to set up and run a licensing department. It shows how to establish policies and guidelines for licensing technology and provides advice on acquiring the best deal in a given circumstance. The book consider include quality control, market share, revenue-generation, and other key issues.

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