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Home / New Consumer Marketing: Managing a Living Demand System
New Consumer Marketing: Managing a Living Demand System
Hardback

New Consumer Marketing: Managing a Living Demand System

Susan Baker
$112.99
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This text synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast-moving consumer goods industry and provides an analysis of cutting-edge management research and academic insight.

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MORE INFO
Format
Hardback
Publisher
John Wiley and Sons Ltd
Country
United States
Date
27 June 2003
Pages
218
ISBN
9780470844823

This text synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast-moving consumer goods industry and provides an analysis of cutting-edge management research and academic insight.

Read More
Format
Hardback
Publisher
John Wiley and Sons Ltd
Country
United States
Date
27 June 2003
Pages
218
ISBN
9780470844823

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