New Consumer Marketing: Managing a Living Demand System

Susan Baker

New Consumer Marketing: Managing a Living Demand System
Format
Hardback
Publisher
John Wiley and Sons Ltd
Country
United States
Published
27 June 2003
Pages
218
ISBN
9780470844823

New Consumer Marketing: Managing a Living Demand System

Susan Baker

This text synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast-moving consumer goods industry and provides an analysis of cutting-edge management research and academic insight.

This item is not currently in-stock. It can be ordered online and is expected to ship in 7-14 days

Our stock data is updated periodically, and availability may change throughout the day for in-demand items. Please call the relevant shop for the most current stock information. Prices are subject to change without notice.

Sign in or become a Readings Member to add this title to a wishlist.